Timilehin Adeoye

Co-Founder & CEO, Lifeprint Labs

99% of fintechs try to build financial identity at adulthood, when the data is already gone. The secret is that the signals banks actually need - consistency, conscientiousness, cognitive trajectory and reliability - are generated between ages 4 and 14, not 18 and 25. These live in attendance patterns, teacher feedback, and exam trajectories that evaporate into paper files. We realized schools aren't slow, low-budget customers; they are the highest-leverage data acquisition channel on the continent.

Building Lifeprint: The Credit Bureau for Human Potential. I'm building human-capital AI infrastructure from longitudinal, consented academic, psychomotor and behavioral data collected through schools in Africa to unlock opportunities and access to credit, insurance, ID and embassy verification, scholarship matching, and talent matching for the next 1 Billion Young Africans (1.3 B Africans under 30 by 2050).

Reading

Sharpening Independent Thinking

301
Books Read
61K+
Pages
60+
Per Year
4.5
Avg Rating
Most Read
7reads

Zero to One

Peter Thiel
7th read in 2026. First read in 2020.
6reads

Same As Ever

Morgan Housel
5 reads in 2025, 1 in 2024.
5reads

The Hard Thing About Hard Things

Ben Horowitz
5th read in 2025. First read in 2020.
3reads

How to Sell to Nigerians

Akin Alabi
2022, 2023, 2025.
3reads

Blue Ocean Strategy

W. Chan Kim & Renee Mauborgne
2022, 2025, 2026.
By Year

The Full List

The Body: A Guide For Occupants

Bill Bryson · Anatomy
4.6

Pitch Anything

Oren Klaff · Pitching/Sales
4.9

A CEO For All Seasons

Carolyn Dewar, et al. · Business
3.8

The Communication Book

Mikael Krogerus & Roman Tschappeler · Communication
4.5

Experiencing GOD'S Power

Derek Prince · Power
4.7

Ideas, Cheques and Capital

Solomon King · Fundraising
3.6

Revenge Of The Tipping Point

Malcolm Gladwell · Social Psychology
4.2

This Is Marketing

Seth Godin · Marketing
4.5

All Marketers are Liars / Tell Stories

Seth Godin · Marketing
4.8

Building A Story Brand

Donald Miller · Marketing
4.5

Made To Stick

Dan & Chip Heath · Marketing
4.5

The Art Of Spending Money

Morgan Housel · Finance
4.7

Zero To One (7th Reading)

Peter Thiel · Startups
4.8

$100M Money Models

Alex Hormozi · Business
4.3

Traction

Gabriel Weinberg & Justin Mares · Startups
4.6

Measure What Matters

John Doerr · Business/Management
4.7

What You Do Is Who You Are (2nd Read)

Ben Horowitz · Business/Culture
4.7

Psycho-cybernetics

Maxwell Maltz · Self-Help
4.6

The Unfair Advantage

Ash Ali & Hasan Kubba · Business
4.3

Wealth of Nations

Adam Smith · Economics
4.6

In Search Of Excellence

Tom Peters & Robert Waterman · Business
4.6

Influence

Robert B. Cialdini · Business/Economics
4.6

The Forgotten Era: Nigeria Before British Rule

Max Siollun · History
4.5

Hacking Growth

Sean Ellis and Morgan Brown · Marketing
4.3

Execution: The Discipline of Getting Things Done

Larry Bossidy and Ram Charan · Business
3.6

Single, Married, Separated, and Life after Divorce

Myles Munroe · Relationship
4.1

60 Most Memorable Sales

Gerhard Gschwandter · Sales
4.2

Deeper Life: The Pursuit of Heaven's Goal

S. Babatope, et al · Church History
4.0

The Truth About Lies

Tim Chaddick · Christian Life
4.2

Mere Christianity

C.S Lewis · Christianity
4.8

Thinking in Bets

Annie Duke · Psychology
4.6

Read People Like a Book

Patrick King · Psychology
3.5

21 Lessons for the 21st Century (2nd Reading)

Yuval Noah Harari · History
4.5

How A.I Thinks

Nigel Toon · Science
4.3

Love and Respect

Dr Emerson Eggerichs · Relationship
4.6

The Crux

Richard Rumelt · Business
4.6

Clear Thinking

Shane Parrish · Psychology
4.8

Courage is Calling

Ryan Holiday · Stoicism
4.7

50 Things That Made the Modern Economy

Tim Harford · Economics
4.7

Unscripted

MJ DeMarco · Business
4.6

Sprint

Jake Knapp, et al. · Startups
4.6

Hooked

Nir Eyal & Ryan Hoover · Startups
4.5

Essentialism

Greg McKeown · Business/Psychology
4.6

No Rules Rules

Reed Hastings & Eric Meyer · Business
4.5

How to Get Rich

Felix Dennis · Business
4.6

Giants of Enterprise

Richard S. Tedlow · Business Biography
4.6

The Hard Thing About Hard Things (5th Read)

Ben Horowitz · Business
4.8

Good Strategy Bad Strategy

Richard Rumelt · Business
4.5

Zero to One

Peter Thiel · Startups
4.8

Same As Ever (3rd Read)

Morgan Housel · Psychology
4.6

Same As Ever (4th Read)

Morgan Housel · Psychology
4.6

Same As Ever (5th Read)

Morgan Housel · Psychology
4.6

The State of Africa

Martin Meredith · History
4.8

Nigeria's Soldiers of Fortune

Max Siollun · History
4.6

The Prosperity Paradox

Christensen, Ojomo & Dillon · Developmental Economics
4.7

Why We Sleep

Matthew Walker · Sleep
4.6

Grit

Angela Duckworth · Psychology
4.8

Steve Jobs

Walter Isaacson · Business
4.8

Trillion Dollar Coach

Schmidt, Rosenberg & Eagle · Business Leadership
4.8

Factfulness

Hans Rosling, et al. · Developmental Economics
4.5

Blue Ocean Strategy

W. Chan Kim & Renee Mauborgne · Business
4.4

How to Sell to Nigerians

Akin Alabi · Sales
4.5

Grit

Angela Duckworth · Psychology
4.8

Steve Jobs

Walter Isaacson · Business
4.8

Same As Ever

Morgan Housel · Finance/Investing
4.7

Discipline is Destiny

Ryan Holiday · Stoicism
4.6

The Art of Thinking Clearly

Rolf Dobelli · Psychology
4.6

Seeing What Others Don't

Gary Klein · Psychology
4.6

Advanced Selling Strategies

Brian Tracy · Sales
4.7

What You Do Is Who You Are

Ben Horowitz · Business
4.7

Never Split the Difference

Chris Voss & Tahl Raz · Negotiation
4.6

The Fail Safe Startup

Tom Eisenmann · Startup
4.6

The Art of the Start

Guy Kawasaki · Startup
4.5

80/20 Sales and Marketing

Perry Marshall · Sales/Marketing
4.6

Contagious

Jonah Berger · Marketing
4.5

Republic

Plato · Philosophy
4.5

Talk Like TED

Carmine Gallo · Public Speaking
4.5

How to Think Like a Philosopher

Peter Cave · Philosophy
4.3

How Europe Undeveloped Africa

Walter Rodney · History/Geopolitics
4.3

Confessions of an Economic Hit Man

John Perkins · History/Geopolitics
4.2

How to Think Politically

Graeme Garrard & James Murphy · Politics
4.2

How to Think Like an Economist

Robie Mochrie · Economics
4.2

Business at the Speed of Thought

Bill Gates · Business
4.5

GOD: An Anatomy

Francisca Stavrakopoulou · Religious History
4.5

Zero to One

Peter Thiel · Startups
4.5

Deep Work

Cal Newport · Productivity
4.6

Homo Deus

Yuval Noah Harari · Popular Science
4.2

Freakonomics

Steven Levitt & Stephen Dubner · Economics
4.6

Talking to Strangers

Malcolm Gladwell · Non-fiction
4.6

The Culture Code

Daniel Coyle · Business Psychology
4.2

The End of Poverty

Jeffrey Sachs · Politics/Economics
4.5

How Democracies Die

Steven Levitsky & Daniel Ziblatt · Politics
4.2

The Way of The Wolf

Jordan Belfort · Sales
4.3

Meditations

Marcus Aurelius · Philosophy
4.0

Things Fall Apart

Chinua Achebe · Fiction
4.5

There Was a Country

Chinua Achebe · History
4.5

Africa Rise and Shine

Jim Ovia · Business
3.8

Fighting Corruption Is Dangerous

Ngozi Okonjo-Iweala · Politics
4.6

The Bomber Mafia

Malcolm Gladwell · War History
4.5

How to Talk to Anyone

Leil Lowndes · Relationships
4.5

Unleash

Topsy Kola-Oyeneyin · Personal Development
4.5

How to Sell to Nigerians

Akin Alabi · Sales/Marketing
3.9

Small Business, Big Money

Akin Alabi · Sales/Marketing
3.9

The Hard Thing About Hard Things (3rd Read)

Ben Horowitz · Business
-

The Bezos Letters

Steve Anderson · Business
-

Why Nations Fail

D. Acemoglu & J.A. Robinson · Politics/History
-

Einstein: His Life and Universe

Walter Isaacson · Biography
-

21 Lessons for the 21st Century

Yuval Noah Harari · History
-

Beyond Order

Jordan Peterson · Personal Development
-

Sell Like Crazy

Sabri Suby · Business/Sales
-

Steal Like An Artist

Austin Kleon · Productivity
-

The Almanack of Naval Ravikant

Eric Jorgenson · Business
-

Blue Ocean Strategy

W. Chan Kim & Renee Mauborgne · Business
-

The Tipping Point

Malcolm Gladwell · Psychology
-

What Britain Did to Nigeria

Max Siollun · History
-

Small Business Big Money

Akin Alabi · Business
-

The Founders

Jimmy Soni · Technology/Business
-

How to Lead

David M. Rubenstein · Business
-

John D. Rockefeller: The Original Titan

J.R. MacGregor · Business Biography
-

What the Dogs Saw

Malcolm Gladwell · Non-fiction
-

Men Are from Mars, Women Are from Venus

John Gray · Relationship
-

The 5 Love Languages

Gary Chapman · Relationship
-
By Category
Business
40
Spiritual
24
Psychology
19
Sales
16
Relationships
15
Personal Dev
9
History
8
Marketing
7
Leadership
7
Startups
6
Finance
6
Philosophy
5
Politics
4
Fiction
4
Writing

Thoughts

Long-form essays and short-form observations on technology, economics, and human potential.

Long Form
Framework / Philosophy

Variables Thinking: A Tool for Navigating Complexities

How I developed a cognitive framework for dissecting complex problems into their constituent variables - inspired by pattern recognition, the Pareto principle, and startup MVP thinking. From pricing strategies to trust mechanics, variables thinking is the lens I use to unravel almost everything.

August 2023 · 3 min read
Economic Philosophy

Too Good: An African Dilemma, an Extreme to Avoid

An exploration of African communalism (Ubuntu) as a potential limiting factor in building global enterprises. Why the "necessary evil" of concentrated economic power - and the willingness to make tough, individualistic decisions - may be what Africa needs to produce economic supergiants. Co-authored with Amanda Filtane (South Africa).

Conceptual Paper · Co-authored
Short Form
T
Timilehin Adeoye @btn1bya
Honestly, I've come to realize that advice are in tiers, just the way people & work are. I mean it makes total sense for some people to follow Malcolm Gladwell, and it'd be utter madness for some others to even entertain that thought. We need more Peter Thiel - level thinkers if we'd move the world forward, good news: we don't need everyone to be visionary geniuses/retards (founder paradox), in all nook of life; I mean even in government, education, religion etc. Every other person (including "Gladwellians" have to queue behind the zero to one thinker.
Jul 2026
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Timilehin Adeoye @btn1bya
Better be unreasonable & demanding. Once you establish the reputation, everybody knows what/who you're, so you'd face less resistance from people, because they'd then be like "Leave Timi, that's how he is." I like that! Embrace your eccentricity. Balance: Be under authority & be accountable.
Jun 2026
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Timilehin Adeoye @btn1bya
Founders, not VCs, determine the direction of the world. But shit is happening right now; VCs in 2026 are dictating to founders what to build. Maybe they should just resign their roles to roll up their sleeves and become founders themselves.
May 2026
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